What's important to you is really what's important to your customers. With that in mind, here are three profit paradoxes, three things to keep in mind when devising a marketing plan:

1. What you have on your mind as a business person is not what customers have on mind. The giving of money to you is not something a customer really considers.
2. People do not enter into a business arrangement with you because of you. They want what you have and what you know, you are actually in the way of what they want.
3. It is not important to your customers what your product or service is. The words, the packaging are all irrelevant to the customer. In a way, your product or service is in the way of what they want which is a solution.

Instead of talking about you and your product and the "message" begin to meet people at their thinking which is the solution they are looking for. They don't really care about your great product or service. This is irrelevant unless you connect the product to the solution they want. Is this marketing reflecting my needs as a business owner or is it reflecting the customer side of the paradox?

This clip was presented by James Lavers, our myNLPresources Earn Money with NLP Specialist. See further content from James on myNLPresources here and read more about James here

Copyright © 2008 James Lavers