Our beliefs & expectations shape our perceptions & (through time) the results we get in life. Sometimes people learn beliefs that limit them in some area of their lives. NLP offers a variety of tools for changing limiting beliefs, & creating new, empowering beliefs & expectations. These range from simple processes you can do alone, to techniques & conversational techniques (such as Sleight of Mouth) that you can use to help others change their beliefs. The effect? More of the results you want.