The Profit Paradox by James Lavers

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Business sometimes isn't easy. It can be a minefield out there if you haven't got the right information. This is where James Lavers can help. The resources in this section are jammed full of great distinctions and understandings about the inner workings of businesses - both failing and successful. All it takes is one new idea or understanding to transform your business and when you listen to James Lavers you are sure gain a lot more.

Content

  The Profit Paradox – Part Seven - Working On Your Business vs. Getting Your Business Working For You – James Lavers
Jun 18, 2009
If you want the life of your dreams, first figure out just what that is, then let go and let your business forge its own path.
  The Profit Paradox – Part Six - Broad Appeal vs. Narrow Focus – James Lavers
Jun 18, 2009
Trying to be all things to all clients? James Lavers explains why that's exactly what your prospective client doesn't want.
  The Profit Paradox – Part Five - Planning vs. Testing – James Lavers
Jun 18, 2009
Most people in this industry are planning their businesses away. James Lavers doesn't want you to be one of them.
  The Profit Paradox – Part Four - Properly Professional vs. Professionally Personal – James Lavers
Jun 18, 2009
James Lavers thinks you should understand that the "what" of big business trappings are less important to your customer than the "who" behind your business: YOU.
  The Profit Paradox – Part Three - Selling Ideas vs. Allowing Solutions to Sell Themselves – James Lavers
Jun 18, 2009
You may think you've come up with a fantastic idea, but guess what? Your customer doesn't care! James Lavers explains why, and what to do about it.
  The Profit Paradox – Part Two - Selling Now vs. Forming Mutually Profitable Relationships – James Lavers
Jun 18, 2009
James Lavers explains why putting off making the sale in favour of building the relationship is a good long-term strategy for your business.
  The Profit Paradox – Part One - Doing Business vs. Money-Getting – James Lavers
Jun 18, 2009
What you want from your business and what your customer wants are two completely different things – in fact they're nearly polar opposites. James Lavers shows you how to zero in on your customer's wants for more and easier success.
  The Profit Paradox - Introduction – The Damning Data – James Lavers
Jun 18, 2009
Despite the fact that the personal growth and personal performance industries brings in £26 billion a year, most business in this industry fail. In this 8-part article series James Lavers shows you how to be one of the ones who succeeds.